Encouraging trust is a crucial part of a pet care business.
People lavish time, money and attention on their pets as if they were furry, four-legged children. (Or, in the case of snake enthusiasts, clammy, no-legged children.) When starting a pet care business, choose a name that spotlights your specialty or excellent qualifications in order to establish yourself as trustworthy.
Pet Expert
Name your business something that emphasizes your knowledge and qualifications if your business is a sole proprietorship, or if expertise is a distinguishing feature of your business. According to an article called "Name Your Business" on the website Entrepreneur, your business name "should convey the expertise, value and uniqueness of the product or service you've developed." Some words you might use in your business name include "guru," "diva," "ace," "hotshot," "whiz," "master" and "virtuoso." Pair the "expert" word with an adjective or noun that specifies what you are an expert at or the kind of pets you specialize in. For example, if you are starting a mobile pet care business specializing in tending to large, complex saltwater aquariums in the home, name the business "Aquarium Aces." Depending upon your target market, you may wish for a more restrained, dignified sounding name like "Saltwater Specialists."
Very Punny
Choose a silly, "punny" or offbeat business name if you are starting a business that will have a lot of established competitors and you wish to distinguish yourself with quirkiness. Put together a name playing off an object, image or figure of speech associated with the type of pet your business caters to. For example, you might call your dog-sitting business "Going to the Dogs In-Home Dog Care" or "Barks and Bones Puppy Care."
Posh Paws
Pick a business name that underscores the luxuriousness of the accommodations or the care you lavish upon your customers' beloved pets. This type of name works best if you are running a destination business, such as a pet grooming and boarding facility or a doggie day care, or if you are targeting an upscale clientele that values luxury. An article called "10 Pet Businesses to Start Today" on the website Entrepreneur states, "Day-care facilities for dogs are becoming increasingly popular." Pair words like "posh," "pamper," "spoiled," "spa," "concierge," "retreat," "oasis," "paradise," "heaven," "playground" or "palace" with the type of pet you focus on. For example, you might call your dog day care business that specializes in young dogs "The Puppy Playground" or "Puppy Paradise."
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